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Recent Articles
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Sainchi Phulkari Retreat in the French Countryside August 27, 2026
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Dye Garden Part II: Marigolds August 17, 2026
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Shipping & New EU Packaging Regulations (Effective August 12) August 05, 2026
Design Process
The inspiration for every design in our collection comes from our surroundings. We prefer to use gouache to sketch our ideas and designs on acid free paper. We then explore the relation between different embroidery stitches and our designs. We create embroidery mock-ups in our London studio, experimenting with contemporary hand embroidery techniques. Those hand embroidered mock-ups then serve as a reference for our artisans in Punjab and contribute towards the development of embroideries for our line of Hua Bag Pouches.


